CLÍNICA #5:

How Topo Chico Crossed the Border: Empathy Is the Key To Marketing Success

Thursday, September 26

9:00 a.m. McNichols Building

This session will explore how marketing strategies are adapting to consumer ​preference for authenticity and​​ ​demand for ​products that can tell a​ compelling and​ relatable story. Hear from speakers Gerardo Galvan, the marketing genius behind Topo Chico, Michael Ventura, author of Applied Empathy, and Kelly Peters of BEworks who is leading complex innovation projects on the intersection of human behavior and consumer habits.

Speakers

Gerardo Galvan

USA/Mexico

Topo Chico

Michael Ventura

USA

Sub Rosa

Kelly Peters

Canada

BeWorks